INTRODUCING THE NEW
HIGH QUALITY WITHOUT THE MIDDLEMEN
By cutting out the middlemen, we're able to provide you high-quality timepieces at a reasonable price.
We only use quality materials and components, such as stainless 316L steel, genuine leather and the popular Miyota movement.
CUSTOMER REVIEWS
We're proud to tell you that our customers have given us 4,7 out of 5 stars.
See some of the reviews here.
★★★★★
In love with my No. 1 - White/Mesh
Seriously, I've already got a lot of compliments from various friends on my No.1 White/Mesh.
The simplistic design is just top. Thank guys.
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Stephen, United States
★★★★★
Bought it for my boyfriend
Bought this for my boyfriend and he loves it. He uses this watch and another one every day for variation.
WE both got surprised by the packaging which made it feel like a very special gift to him.
We are so happy with the purchase!
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Caroline, Sweden
★★★★★
Classic timepiece
Beautifully crafted timepiece with not too big price tag.
The AR/WE support is responsive and helpful. Not my last purchase!
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Barry, United Kingdom
Scandinavian minimalism
Our team is based in Stockholm, Sweden, which is where we design, partly assemble and package every watch.
Every watch is made with focus on the details and minimalistic aesthetics, inspired by the Scandinavian signature design.
No piece is sold unless it's perfect. Quality and simplicity is key - no compromises, ever.